I joined Headway’s creative team in August 2025, first specializing in the provider audience. Or, rather, audiences — copy has to flex for therapists, psychiatrists, psychiatric nurse practitioners, and beyond, at every career stage, with different comfort levels taking insurance.

From there I expanded into payer and patient copy, which gave me a bird's-eye view of the ripple effect of copy on Headway’s business. (I also love the compound effect that writing across audiences and touchpoints has on sharpening my writing.)

Focus areas: acquisition, promotional, and lifecycle email and paid ads for providers and patients, with work that measurably lifted conversion and lowered cost of acquisition.